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游戏

1. NCAA Football 12 - Electronic Arts (360, PS3) = ~796K (15% YoY Increase)
2. Cars 2 - Disney Interactive Studios (NDS, Wii, 360, PS3, PC)
3. Call of Duty: Black Ops - Activision Blizzard (360, PS3, NDS, Wii, PC)
4. Lego Pirates of the Caribbean: The Video Game - Disney Interactive Studios (Wii, NDS, 360, PS3, 3DS, PSP, PC)
5. Just Dance 2 - Ubisoft (Wii)
6. Major League Baseball 2K11 - Take-Two Interactive (360, Wii NDS, PS3, PS2, PSP, PC)
7. Zumba Fitness: Join The Party - Majesco (Wii, 360, Ps3)
8. Fallout: New Vegas - Bethesda Softworks/ZeniMax (360, PS3, PC)
9. New Super Mario Bros DS - Nintendo (NDS)
10. Mortal Kombat 2011 - Warner Brothers Interactive (360, PS3)


主机

NDS销量第一

Xbox 360: 277K (-37.5%) （主机销量第一，占360/PS3/Wii总销量的45%）
Wii = 19万

Ps3 = 14.8万


微软的回应

Originally Posted by Microsoft:
Xbox 360 continues to lead the U.S. console market for the fifth straight month, selling more units in the U.S. than any other console for 13 of the past 14 months. Despite a slowing of console and sof
tware sales across the industry, Xbox 360 remains on track to have the biggest year in Xbox history – an unprecedented feat in the sixth year of its lifecycle.

July 2011 NPD highlights include:
· Holding 45% share of the overall current-generation console market, Xbox 360 sold 277,000 units in July, maintaining the number-one console spot in the U.S. for 2011. This marks the fifth

month Xbox 360 has held more than 40% of the current-generation console market share. (Source: NPD Group, July 2011)

· Total retail spend on the Xbox 360 platform in July (hardware, software and accessories) reached $250 million, the most for any console in the U.S. (Source: NPD Group, July 2011)


Beyond NPD momentum, Kinect continues to inspire consumers in new ways. Kinect Fun Labs has garnered more than 1 million downloads in only two months. The worldwide gaming phenomenon “Fruit Ninja” came to Kinect for Xbox 360 yesterday as “Fruit Ninja Kinect” created by Halfbrick and Microsoft Studios. By the end of the year, the size of the Kinect games portfolio will triple and Xbox will bring new partnerships like UFC and Disney to the platform.

With “Gears of War 3” launching next month and more major launches to follow during the holiday, we expect Xbox 360 to maintain its lead throughout the year, ending 2011 as the number one console worldwide.
Sony (Courtesty of JVM):


索尼的回应

According to the July NPD, PlayStation peripheral sales increased by 18% year-over-year demonstrating a strong consumer interest in PlayStation Move and the Sharp Shooter. PlayStation will continue this momentum in the fall with the release of Resistance3, the groundbreaking shooter that combines 3D with Move and the Sharp Shooter. Our unmatched line-up of first-party software continues to deliver a gaming experience that can only be found on the PS3.
-- Patrick Seybold, Sr. Director of Corporate Communications at SCEA


业界分析

Originally Posted by Industry Gamers via Road:
Games are increasingly going digital - everyone knows that. In the meantime, the retail sales report for July from NPD painted quite an ugly picture. The industry was down 26% to $707.7 million, as software fell 17% to $336.2 million and hardware dropped 29% to $229 million. Accessories also dipped 8% to $127.8 million.

With the exception of EA Sports' NCAA Football, there weren't many top new releases during a slow summer month. The result was one of the lowest months for the U.S. games business in nearly five years.

“There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006," noted NPD analyst Anita Frazier. "Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed.”

Frazier also pointed out that digital is indeed helping to make up for lost physical sales. “New physical retail sales of hardware, software and accessories accounted for 69% of the total consumer spend on the industry in Q1. We have measured some remarkable growth in other ways that consumers are acquiring content, including digital sales of full games and add-on content, mobile games, and social network gaming. Growth in these areas, combined with a flat to modest decline in new physical sales should result in 2011 showing growth over 2010," she said.

On the software charts, EA's NCAA Football easily took first place. “NCAA 12 was the best-selling title for the month, realizing a 15% increase in unit sales versus NCAA 11 in July 2010. The increase in sales could have been fueled by ardent football fans who have to wait a little longer to get their hands on Madden this year,” Frazier said.

As for hardware, following months of huge momentum, Xbox 360 finally saw a year-over-year decline. “This was the first month that the Xbox 360 saw a year-over-year decline since December 2009. This is more of a reflection of robust sales last July, which was the biggest month for unit sales of the 360 in 2010 outside the holiday months (November and December). Last year’s sales of the 360 hardware platform were driven by the introduction of the Kinect-ready slim form factor SKU,” Frazier noted.

[ 本帖最后由 战神blog 于 2011-8-12 07:27 编辑 ]

本帖最后由 战神blog 于 2011-8-12 09:27 通过手机版编辑

posted by wap, platform: BlackBerry (8520)

软饭和索饭马上就要成一家人了，萎缩会联合推下一代主机，干翻任天堂。

更新wii和ps3销量。