转 索尼官方喷 360 和谐任天堂

引用:

So you'll have missed the Microsoft conference as well... Peter Moore seemed to be saying they're in a tight race with the Wii, while PS3 is lagging behind. What's your perspective on that?

Globally, I can't really comment. I would say that in the UK, Xbox 360 is doing okay. I would say in Continental Europe it's about dead. In Japan it's dead. I think it's doing very well in the US.

Wii is doing very well. Hats off to them; not only have they done well, they've got back in stock. They're marketing the console and the games extremely well. Two years ago the industry was writing them off, but they've come back. We owe a debt to Nintendo for keeping the industry going in the last couple of years; they're the ones who have kept it going.

Would you agree that Sony is no longer the market leader?

I don't think it's to do with market leadership, it's to do with growth. If we are to look back in five years' time, what we have to say is we have to double this industry in five years. It's not necessarily who's the market leader.

I think it will be cyclical. It's the same with Adidas and Converse and Puma and Nike; they all bring out new models, but in the end they have such store presence and so much marketing they have trebled that industry in the last eight years. That's what we have to do...

We've now got to appeal to families and to older people; that's where the growth is going to come, broader franchises. They're not going to be all Killzones, they're not going to be all God of Wars or Metal Gear Solids. They're going to be LittleBigPlanets, Calling All Cars, localised SingStar versions. We're doing a Bollywood version of SingStar; we'll probably do one in Russian as well.