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美国人只爱玩老游戏? 美国市场2022一季度「被玩得最多」十强游戏出炉

原文其实说的挺多的
Mat并没有表示3A都应该进订阅,他说的是先看看初期销量,如果卖的不好再进订阅补救
而发售前预定的销量目标往往都是过高的,有时候就要靠进订阅才能完成
所以他反对单纯说订阅是好是坏的一刀切说法,因为相比每年发售的游戏总数而言,能进订阅的也是少数
在这种情况下,很多游戏不想或不能进订阅,都是正常的
另外他列出了抽样调查的算法,以及有可能疏漏的地方,比如这次他没统计13岁以下的人

@MatPiscatella
The big evergreen games, and the huge live service games with deeply embedded social hooks, are gravity wells for player attention, time and spending. New games big and small face a daunting challenge trying to break through. Services like Game Pass and a revamped PS+ will help.

Why don't more AAA games launch day 1 on sub services? They should. But high dev costs and the marketing budgets needed to try and break through this wall of evergreens require aggressive sales targets to get through greenlight. Targets that often are too aggressive, or overly so

So folks are forced into 'what we need to believe' scenarios for AAA publishing, bets that sales performance will be on the higher end of the possible spectrum, or even outlier. This would require those targets be met for sub service inclusion.

The choice is obvious then. Do the traditional release, see if the game is lightning in the proverbial sales bottle. If so, great. If not, then investigate ancillary revenue streams like sub service inclusion or more traditional discounting, among other means.

Including a game on a sub service is something not everyone can or wants to do. There are thousands of games released every year, and only a select handful make their way to these services. So blanket statements of sub services good or sub services bad are missing the point.

These services are another tool in the belt for trying to get games funded, released, and to help them break through the barriers of the big evergreen titles.

And new games coming into this market need all the help they can get to try and do this.

otes on the list:
-Survey, ran monthly
-Ages 13+, gamed in month
-Approx 8k rotating sample
-Measured on % that played
-All surveys have a range of error, this no different
-List is not a value judgment on any particular game, player, or anything else

Getting mad about some video game list from someone you don't even follow is not a good use of your time on this Earth. Just sayin. Why not use that time and energy to go play games you like or something idk.

@ChatonPEL
Very interesting
Could you share how the panel is composed ?
number of people, age group

@MatPiscatella
13+, n = approx 8k


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引用:
原帖由 arex 于 2022-5-26 22:00 发表
战地2042呢 寄了?
老头环才20
这个失败作能排到50就不错了



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引用:
原帖由 乐克.乐克 于 2022-5-27 00:04 发表

黑魂4用不了多久就排很远了,这类单机游戏没法长久。
老头环的热度是跌了,但是到5月才大跌
作为这么一款传统游戏,能保持3个月的热度已经是很不错的成绩了
当然这个统计是截止到3月的,那时候老头环还在人气顶峰


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