让首相大庭广众之下干这种滑稽的事,这显然不是花钱做得来的. 这种合作反倒更可能是东京奥组会向各版权方询问合作意向和许可后做的事,而不是版权方叫奥组会让自己的人物上,就像你不会觉得高桥阳一有这个钱让自己的角色上台一样. 虽然被选上接洽的版权方也不怎么可能拒绝就是,毕竟是这么大的品牌认知推广机会.

发言人说了,就是东京奥组会的idea,压根不是地狱发起的.调侃的可以省省了.

CNN: Mario steals the show for Nintendo at Rio Olympics closing ceremony
http://money.cnn.com/2016/08/22/ ... o-closing-ceremony/

...
Tokyo, which will host the 2020 Olympics, is picking up the baton from Rio. The idea to put Mario center stage in Rio came from the Tokyo organizing committee, said Nintendo spokesman Yasuhiko Minagawa.

"It was a great honor that Mario appeared at the Rio Olympic closing ceremony to play a role of bridging to the Tokyo Olympics while people all over the world are watching," he said.

But Nintendo isn't officially associated with the 2020 Games and won't be a sponsor, according to Minagawa.
...

虽然发言人也说了很荣幸,但没关系就是没关系,连赞助商都不是遑论什么广告.虽然从结果说自然是白捡了一次相当于PR stunt的添头.

引用:

原帖由 赵匡胤 于 2016-8-22 17:54 发表
posted by wap, platform: iPhone
居然不是任天堂授权的吗？

授权肯定会有授权,是说不是由任天堂发起(就是有些人调侃的"打广告").不是任天堂花钱叫奥组会帮忙打广告,反而是奥组会要向版权方要授权用于宣传奥运.

这其实是很简单的道理,毕竟闭幕式表演是东京/日本要宣传自己,是"用各种动画游戏形象宣传东京奥运",而不是游戏玩家本末倒置认为的"用东京奥运来宣传动画游戏形象",主角是谁要搞清楚.其实正常观众都会这样正确地理解,只是游戏玩家这个特别群体由于关注点的不同才会连这么自然的思路都没走对.没办法,这就是有时GAF上人们感叹的: I hate to admit, but sometimes (some) gamers are just closed-minded and maybe even stupid.