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Xbox Beyond the Box

Next week, the Xbox team heads to Los Angeles for E3. Having recently joined the team, I have the benefit of fresh perspective, and one of the things that has struck me is the amount of opportunities we have ahead.

Before joining Xbox, I had the fortune of being a part of some incredible periods of innovation and incubation such as in the early days of Windows and Internet Explorer, and, more recently, with the creation of Bing. I have also had a great passion for gaming and entertainment, and watched the growth of MSN into one of the world，s largest media sites on the Internet.

Similar to many of those experiences, the Xbox has arrived at an important inflection point in its growth and development. In particular, in the last year, the Xbox has transcended from a gaming console to a broad entertainment device inclusive of movies, TV, music and sports. I will give you an example of what that means.

A few weeks back, my family and I decided to escape a rainy Sunday afternoon by watching a movie. The need for indoor entertainment in Seattle in May is (sadly) no surprise, but what really struck me was the way my son went about finding a movie. After my children finished a heated rock-paper-scissors battle to determine who got to choose what we would watch, my son sprinted to the Xbox 360. He didn，t first turn on the TV or go to our relatively hefty collection of DVDs. For him, the Xbox is now the gateway to what he wants to watch.

Now, my household may be a little biased, but my son isn，t alone. Xbox will always mean games, but for tens of millions of people around the globe, it also means music, TV, movies and more. Xbox LIVE subscribers now spend an average of 84 hours per month on the console. For comparison, the average American watches a little more than 150 hours of TV in the same period. The more entertainment options we add, the more time people spend on Xbox. In the last six months, we，ve grown our entertainment library on Xbox to include more than 60 voice controlled applications and more than 200,000 premium movies and TV shows.

As a result of people engaging with Xbox more frequently for more entertainment activities, we have been able to defy gravity compared to where consoles traditionally are at this point in their lifecycle. Sales for Xbox 360 in year five were greater than in year four, sales in year six were greater than in year five, and sales in year seven were greater than in year six.

Since 2005—when we launched Xbox 360—we have sold 67 million consoles and have generated more than $56 billion at retail, and we，re still going strong in our seventh year. With 47 percent share of the current-generation console market, we are hitting our stride largely as a result of the success of Kinect for Xbox 360 (19 million sold ) and the flood of new entertainment options through Xbox LIVE (40 million members).

To date, our success with Xbox has been led by a box in the living room. Moving forward, Xbox will go beyond the box to reach all new families of devices. Just as Xbox has grown to mean more than just games, it also is more than just a console. This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends. With the launch of Windows 8, we，ll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide.

We understand that entertainment has become a multi-screen experience where you and your friends are watching TV, listening to music, and playing games while interacting with your tablets and phones in new ways. We，ve got ideas for making all the entertainment you love more personal, interactive and social across the devices you love—and on the phenomenal Windows 8 devices that are to come.

You，ll see the first of that next week at E3 where we will showcase the very best of Xbox. We，ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we，ll have a few surprises to share!

We can，t wait. We kick things off on Monday, June 4 at 9:30 a.m. PT. You can watch us on live TV though our partnership with Spike TV, on the Web (Xbox.com), and for the first time ever – on Xbox LIVE.

Posted by Yusuf Mehdi
Chief Marketing Officer, Interactive Entertainment Division, Microsoft

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原帖由 ryuetsuya 于 2012-5-31 12:40 发表
然后上季竟然还亏损

出货讲全球，占有率讲美国，这.....

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原帖由 ryuetsuya 于 2012-5-31 12:45 发表
一个是开荒期，一个是成熟收割期，不出720都亏，出了都不知道要亏成什么样了

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原帖由 tdkgtm01 于 2012-5-31 12:45 发表

那就亏好了，只要是砸在游戏相关上，毕竟不是任天堂，亏一点就不行了...

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原帖由 ryuetsuya 于 2012-5-31 12:55 发表

结果就是原来最早抢着出次世代的，现在都不敢出了....

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原帖由 ryuetsuya 于 2012-5-31 12:40 发表
然后上季竟然还亏损

出货讲全球，占有率讲美国，这.....

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原帖由 leyoung 于 2012-5-31 13:26 发表
论总数，在美国也不可能占到47%。如果是去年以来的占有率，那还有可能。

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原帖由 leyoung 于 2012-5-31 13:26 发表
论总数，在美国也不可能占到47%。如果是去年以来的占有率，那还有可能。

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原帖由 darkgame 于 2012-5-31 14:11 发表
posted by wap, platform: Opera

老Wii刚高潮完正处于不应期,大360就乘机在旁边撸了一管

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原帖由 tdkgtm01 于 2012-5-31 14:12 发表

wii已经一边洗洗睡多久了...

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原帖由 leyoung 于 2012-5-31 14:43 发表

2006-2010年弹指一挥间，2011年以来恍若隔世，是不是这个道理？

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原帖由 ryuetsuya 于 2012-5-31 15:19 发表
PSP也有后劲

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原帖由 ryuetsuya 于 2012-5-31 15:35 发表
成功不成功是相对而言的，小米相对国内其他山寨机也是成功的

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原帖由 tdkgtm01 于 2012-5-31 15:38 发表

对啊，360相对前任肯定是成功的，那就足够了，反正还能再玩咯，这就是有纵深和没有纵深公司的区别

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原帖由 ryuetsuya 于 2012-5-31 15:43 发表

因为前任就是失败的，还能再失败的可能性本来就不大

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原帖由 tdkgtm01 于 2012-5-31 15:54 发表

这不一定吧，你看n64全球3千多万，gc就更失败
360已经六千多万了，最终也只会比wii差，高于其他所有任天堂家用机

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原帖由 ryuetsuya 于 2012-5-31 16:00 发表

关键是赚的也没少，某机卖6000万，最后一分没赚，这是完全不一样的

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原帖由 野生的任豚 于 2012-5-31 16:00 发表
posted by wap, platform: UC

都是高清拼机能造成开发困难的错，
结果是wii死了，360现在才赚钱

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原帖由 ryuetsuya 于 2012-5-31 16:12 发表
为什么要赚钱喷了，我们看看微软搞了这么多年手机完成了什么战略了

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原帖由 ryuetsuya 于 2012-5-31 16:18 发表
看来微软要完成战略，360再卖20年也是应该的，否则一旦升级，这些占有率都会下降，就不是战略目的了嘛，难不成720直接送买了360的人？或者+100美元以旧换新？

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原帖由 ryuetsuya 于 2012-5-31 16:29 发表
注册任天堂俱乐部还需要最少一个黄纸条的门槛，Live呢？免费，数量？这就是战略啊，怪不得说赚钱干吗？我就不明白微软一会msn，一会live，这些玩意的用户直接算去不就好了，学学索尼

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原帖由 @ryuetsuya 于 2012-5-31 16:29 发表
注册任天堂俱乐部还需要最少一个黄纸条的门槛，Live呢？免费，数量？这就是战略啊，怪不得说赚钱干吗？我就不明白微软一会msn，一会live，这些玩意的用户直接算去不就好了，学学索尼

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原帖由 tdkgtm01 于 2012-5-31 16:45 发表

所以主要强调付费金会员
你懂的，就不多解释了，大家心理清楚三家的服务更成功

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原帖由 kagez 于 2012-5-31 16:49 发表
posted by wap, platform: Android

搞清楚金会员和免费会员的区别再来喷live吧。还学索尼，搞笑。

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原帖由 cangying 于 2012-5-31 12:25 发表
而加入 Xbox Live 服务的会员数是 4000 万。

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原帖由 azuth 于 2012-5-31 16:58 发表
传言说微软要退出基于ARM的低端版360,像GOW3 HALO玩不了，不过能玩kinect游戏和arcade，价格还异常便宜
高端核心市场继续给下代xbox