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标题: [新闻] 按任天堂官方标准，玩WIIU的标准是一条半狗 [打印本页]

作者: hudihutian 时间: 2012-1-5 11:41 标题: 按任天堂官方标准，玩WIIU的标准是一条半狗


任天堂高管再大嘴：Wii U只适合中高收入者
2012-01-05 08:35:52 2753 人阅读编辑：ChrisR [复制链接] [我要爆料]


任天堂北美总裁雷吉又大嘴巴了，他在接受采访时表示，该公司明年即将推出的最新款游戏机Wii U面向的客户，至少是年收入有5-6万美元以上的人群，如果消费者没有达到这标准，那么只能继续玩老一代的Wii游戏机。用雷吉的原话来说：打个比方，我是一个四口人家的家长，我的(税后)可支配收入是50000到60000美元之间，那么我只能继续玩Wii了，但不必伤心。Wii其实也不坏嘛，上面也有很多好玩的大作，这是一款非常棒的游戏机！对于那些想体验最新游戏机的消费者来说，如果你的收入比上述的要高，那么恭喜你了，你可以买一台Wii U来玩！（文/中华网）

作者: 野僵尸王 时间: 2012-1-5 11:48

posted by wap

可以砸锅卖铁　　　　

作者: 來福時代 时间: 2012-1-5 11:55

任情五星级帝王宴！

作者: arex 时间: 2012-1-5 12:01

（文/中华网）

作者: tlwbz 时间: 2012-1-5 12:29

posted by wap, platform: UC

我想看它真正的原话，谁能贴一下？

作者: ドラゴンマスタ- 时间: 2012-1-5 12:32

这人就是个充反派的小明星

作者: zafm0861 时间: 2012-1-5 12:36

任天堂争了五星级，索尼会出7星级么

作者: 铁西瓜 时间: 2012-1-5 12:37

我说这种NC新闻就不要帖到TG来了吧？

原本根本不是那个意思好不？

作者: ドラゴンマスタ- 时间: 2012-1-5 12:38

引用:

原帖由 铁西瓜 于 2012-1-5 12:37 发表
我说这种NC新闻就不要帖到TG来了吧？

原本根本不是那个意思好不？

求原文,我来翻译

作者: Mr.Nintendo 时间: 2012-1-5 12:44

个人认为Wii U的首发售价应在$299-349之间，与Xbox360首发时类似。

这里是Reggie访谈原文，黑体开始为对话内容。红字为采访者提问，蓝字为Reggie谈到Wii和Wii U价格的内容(原文链接见[1])：

Nintendo’s President Expecting a Strong Holiday and Says What He Really Thinks of Zynga

December 22, 2011 at 6:00 am PT

Nintendo is seeing some of its biggest consumer demand this year in the weeks leading up to the holiday, resulting in record sales of its Wii, the 3DS and games, too.

That’s in spite of Zynga, the rising star of social gaming, garnering much of the media’s attention last week, when it raised $1 billion in its initial public offering.

In November, Nintendo’s portable handheld, the 3DS, had its biggest single month of sales, representing an increase of more than 215 percent over the previous month; it has now sold nearly 2.5 million units since launch.

The Wii had its biggest Black Friday ever, with more than 520,000 units sold — six years into the console’s life.

The Japanese company also set a software record. Super Mario 3D Land, which was released Nov. 11, is now the fastest-selling portable Super Mario title in U.S. history, and Mario Kart 7 was the fastest-selling Mario Kart game.

In an interview with AllThingsD at the company’s U.S. headquarters in Redmond, Wash., Nintendo’s North America President Reggie Fils-Aime explained what’s driving strong holiday U.S. sales this year, and what’s on the horizon for the maker of games and hardware.

He also left the door wide open for Nintendo to experiment with new business models, including free-to-play or subscription, although he questioned the long-term prospects of social gaming companies, like Zynga.

Here’s an abbreviated version of our chat:

AllThingsD: It seems videogame sales this holiday kicked off with a bang.

Reggie Fils-Aime: We had a strong Black Friday for both our Wii and 3DS business.

The time frame from mid-November until the end of the year is critically important to us, and is driven by a number of software and hardware initiatives.

For the 3DS, we launched Super Mario 3D Land in November. It had the fastest sell-through for a handheld Super Mario game. That gave us a lot of momentum going into Black Friday, and right after Black Friday, we launched Mario Kart 7, which ended up being the fastest-selling Mario Kart, as well.

Together, that propelled our 3DS business. We’ve sold through more 3DS’s in eight months time than the original DS sold in the first 12 months. Our handheld business has a lot of momentum right now.

But it took awhile to get there?

What’s interesting is that we had a very good launch. The first week sales [of the 3DS] were fantastic. The initial rush of sales was really strong. But what happened after that in the spring and early summer time frame is — that’s when sales slowed down a little bit.

It was driven by not having great first-party software, and we were late in bringing some of the online functionality to the 3DS, and that’s when sales began to fall.

That’s when we took drastic action to reduce the price, right after the launch of The Legend of Zelda: Ocarina of Time 3D. Our bet was to regain momentum and make the holidays strong. We are having a strong holiday.

A lot of retailers were concerned that we would see a Black Friday rush and then things would trail off after that. Is that what you are seeing?

We haven’t seen that. We have seen things accelerate as we’ve gotten closer to Christmas Day itself. We are anticipating this week, across all of our businesses, will be the strongest sell-through week of the year.

What about the Wii?

The Wii had a strong Black Friday, too, driven by strong retailer promotions. This was our sixth Black Friday, and it was the best Black Friday week we’ve seen to date, so we’ve had very positive results.

It’s driven by software, and in this case, a new Legend of Zelda: Skyward Sword. It’s a game that’s been recognized by the gaming press to be one of the best games of the year.

The momentum continues for our Wii business, and sales are right on objective.

How does it continue to break records six years in? That’s baffling.

It’s because, even today, the Wii provides a family experience that you can’t get anywhere else. I love the stories I hear of grandparents playing with parents and with the grandkids.

Those are experiences that you can’t get elsewhere. That’s why we continue to break records. Plus, this holiday is the first holiday that it’s available for $149 or below. It’s reaching a whole new demographic that’s wanted to buy in, but couldn’t do it before.

And for consumers, there’s over 1,000 games that have been published, so the breadth of the gaming experience is extremely wide. The Wii continues to be the fastest-selling home console ever in the history of the gaming industry in the U.S.

Does that change as we get closer to the next-generation console, the Wii U?

The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U.

We haven’t announced pricing or availability or any other details, but given the current pricing of the Wii, it’s not going to be there.

We’ve been very clear, the market is going to decide how long these products will coexist side by side. Our goal is to launch the Wii U and drive it into the marketplace, but it will speak to a different consumer than the one that is buying the Wii today during the holidays.

What about the other consoles? Both Sony’s PlayStation and Microsoft’s Xbox are about the same age.

All of the competitors haven’t talked about what’s next for them, and given the investments they’ve made in their technologies, for them to move to new systems — at least on the same timing we want to move at — would probably be pretty challenging. But in terms of what they are going to do, when they are going to do it, you’ll have to talk to them.

What do you think of Microsoft’s move to make the Xbox the entertainment hub of the living room?

In the end, the consumer decides what equipment to have in the living room. The interesting thing we’ve found — because of the family entertainment we provide, and the inclusion of Netflix — the vast majority of Wiis are set up on the main TV in the living room.

Are you considering adding more content like live TV or movies?

If the consumer wants live TV, they can get it through the options they have today. We always ask the question, ‘What can we do that’s new and provocative?’ And we will continue to think of new and provocative experiences for the user.

I’ve spent the past week covering Zynga’s IPO. What’s your perspective on social gaming?

What’s the share price? It will be interesting when it breaks below $9 … I have a couple of thoughts on social gaming.

Consumers want to be entertained in a variety of ways, like watching TV or reading a book. The thing about entertainment — as consumers have a range of experiences — their desires for what’s new continues to be pushed out. So delivering the same experience all the time … consumers will move on.

So when I look at gaming experiences on social networks, there’s a variety of entertainment value. Some are strong, some are not. But in the end, how will they evolve? Doing the same thing over and over again is no longer fine.

Is that really fair when you have Mario Kart 7 coming out?

We continue to evolve the experience by providing a level of customization that’s new, or different ways to race with a sail and a propeller that allows you to drift under water. What we’ve done with Mario Kart 7, for some of the tracks, you can actually win when you go off the track, which never existed before. We’ve continued to make it more fun and add more enjoyment for the consumer.

You don’t see that innovation happening in social gaming?

The companies that will win in the social gaming space need to show an ability to provide the new and different experiences, and a way to monetize it. In the end, these are businesses that need to make money.

Is that your comment on the free-to-play model? Will you experiment with free-to-play?

I have two comments on that.

First, we make games for Nintendo devices, and that is a competitive advantage for us. You can only play Mario on a Nintendo device, so from that standpoint, I wouldn’t expect to see our franchises on other platforms, and I would argue Facebook is a platform.

My second point, on whether we will experiment with other forms of monetization?

Certainly.

How that comes about, or which ones we do first, that’s all experimentation that’s going on right now in our various studios.

[1] http://allthingsd.com/20111222/n ... ly-thinks-of-zynga/

[ 本帖最后由 Mr.Nintendo 于 2012-1-5 13:02 编辑 ]

作者: 小闹钟 时间: 2012-1-5 12:45

索尼PS4不卖个1000美元对不起红酒的地位啊

作者: rinlord 时间: 2012-1-5 12:55

看这个图,wiiu的厚度堪比xbox360啊......

作者: 历史厨 时间: 2012-1-5 13:47

奥义--断章取义,无视上下文大法

作者: hudihutian 时间: 2012-1-5 13:56

引用:

原帖由 铁西瓜 于 2012-1-5 12:37 发表
我说这种NC新闻就不要帖到TG来了吧？

原本根本不是那个意思好不？

The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U.

请问是什么意思啊

作者: 宝塔震河妖 时间: 2012-1-5 14:33

posted by wap, platform: iPhone

引用:

原帖由 @hudihutian 于 2012-1-5 13:56 发表
The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is ...

雷地不懂英文的………别强人所难了………

作者: 自恋王 时间: 2012-1-5 14:36

引用:

原帖由 hudihutian 于 2012-1-5 13:56 发表

The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income ...

没有什么特别的意思，用户根据收入分流，不绝对化，WiiU未必非常昂贵。

作者: hudihutian 时间: 2012-1-5 14:55

引用:

原帖由 自恋王 于 2012-1-5 14:36 发表

没有什么特别的意思，用户根据收入分流，不绝对化，WiiU未必非常昂贵。

所以说嘛，雷吉说了，收入一条半狗以下，就wii好了

作者: 大头木 时间: 2012-1-5 14:58

收入较低的家庭可以优先选择wii,因为它软件丰富,wiiu可以等待软件丰富之后再行购入

收入较高的家庭可以选择wiiu尝鲜.

我觉得作为一个经理人能说出这种话来,只能说太良心了......
回去绝壁扣工资

作者: overmindoyj 时间: 2012-1-5 16:01

甚么叫一条半狗

作者: allensakura 时间: 2012-1-5 16:07

引用:

原帖由 自恋王 于 2012-1-5 14:36 发表

没有什么特别的意思，用户根据收入分流，不绝对化，WiiU未必非常昂贵。

這跟騷泥說我們PS3售價更高，不會跟廉價的XO、WII起市場競爭有什麼不同？

作者: 约翰法雷尔 时间: 2012-1-5 17:47

家庭收入4,5w美元，对于老美来说属于很穷的吧？

作者: 古兰真经 时间: 2012-1-5 19:18

引用:

原帖由 大头木 于 2012-1-5 14:58 发表
收入较低的家庭可以优先选择wii,因为它软件丰富,wiiu可以等待软件丰富之后再行购入

收入较高的家庭可以选择wiiu尝鲜.

我觉得作为一个经理人能说出这种话来,只能说太良心了......
回去绝壁扣工资

这脑补
VGC都只能退避十舍了
人体堂GK不比SQNY少唉

作者: achen126 时间: 2012-1-5 19:49

SONY当初可牛B了，说：“嫌贵？那我的建议就是您别玩儿~”
相比之下雷吉委婉多了

作者: darkgame 时间: 2012-1-5 20:35

看来3DS自砍1W还没把老任砍伤

作者: LionHeart 时间: 2012-1-5 20:37

果然有不少人拿骚尼给任地狱洗地

作者: 石指圣 时间: 2012-1-5 20:49

引用:

原帖由 古兰真经 于 2012-1-5 21:18 发表

这脑补
VGC都只能退避十舍了
人体堂GK不比SQNY少唉

那请你给个高端超绝翻译看看:D

作者: 铁西瓜。 时间: 2012-1-6 07:32

引用:

原帖由 hudihutian 于 2012-1-5 13:56 发表

The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income ...

人家的意思很简单：建议收入不高，对消费新主机感到为难的人可以先不用考虑购买WIIU的事情，并不需要因为WII已经过时而有什么顾虑；而高收入又有对新主机欲求的人群可以去买WIIU。

这到底有什么问题？人家只是提个建议而已，年收入5~6万的四口家庭在美国是属于中低收入家庭。人家不过是建议这些家庭可以暂不考虑购入新主机的事情，有什么问题？

大猩猩又是什么时候把这种他的个人建议作为一种“官方标准”推行开来？你把他要确立“官方标准”的原话拿出来给我看。

而且大猩猩说这些话是想说明什么？人家是要用这个打比方，说明市场根据消费水平日渐分流，消费者更具成熟消费经验的现状。也就是大猩猩心目中理性消费应该是怎样的表现。

人家针对的不仅仅是WIIU这个产品的价格（次世代主机价格通常都会比原本世代主机高），还有对于当下消费观念的理解。根本没有给WIIU制订什么消费标准之类的意图。

[ 本帖最后由铁西瓜。于 2012-1-6 08:15 编辑 ]

作者: rinlord 时间: 2012-1-6 08:39

身为半条狗的索索自卑心被大猩猩深深伤害了

是不是这个道理?就是这个道理

作者: 光之翼 时间: 2012-1-6 09:30

这明显是想让Wii卖得更多些嘛

作者: maidofhonor 时间: 2012-1-6 09:34

这心还真是玻璃做的，一碰就碎了。

作者: 猫猫猫 时间: 2012-1-6 23:39

posted by wap, platform: BlackBerry

税后六万刀??精了.呆了.

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