The story behind the auction itself is almost as amazing as the rarity of the game it contains. It was started by a father who had lost his son in the Iraq war. The auction description states that his son passed away a few years ago and now he is deciding to sell some of his son's belongings. Ironically, he would've kept this collection for his daughter, but the NES they owned no longer works.
It is quite tragic for anyone to lose somebody they care for, regardless of the circumstances. Perhaps this auction was his son's final way of paying back his father and easing the pain.
Another thing to note, is that the auction began at a mere $24 -- one dollar per game seemed to be a fair price in the seller's eye. Can you imagine going to someone's yard sale and seeing the literal "Holy Grail" of gaming marked for one buck? I think I'd probably pass out just by seeing the friggin' thing.
Nonetheless, a unique treasure of gaming's past deserves an equally unique story to go along with it. See the auction for yourself.