Capcom's E3 2008 press conference this afternoon wasn't about games -- it was about the recently announced Lost Planet movie adaptation. In fact, the only gameplay footage Capcom showed was a several-minute trailer from the Lost Planet game meant to "refresh our memory" regarding its plot. Some fans might point to focusing on movies at a gaming event as a failing on Capcom's part -- but for the company, it seemed to indicate a new direction.
Despite the strange focus of the press conference, Capcom pulled in a lot of major game and film heavyweights to speak at the short panel: Former Marvel Entertainment chief creative officer Avi Arad, his son Ari Arad, scriptwriter and Metal Gear Solid voice actor David Hayter, Capcom head of research and development and online business Keiji Inafune, Capcom president Haruhiro Tsujimoto, Seaside Production CEO Steven Paul, and Filisophia CEO Tetsu Fujimura were all in attendance, and each spoke briefly on why they're playing their part in taking Lost Planet to the big screen.
Avi Arad and Hayter both noted that the game (in Avi's words) "deals in an imaginative way with an issue that's really close to our heart...energy." Avi continued by noting that "the content coming to some games today is uniquely suited to exploiting in film adaptations." He confirmed that all involved are shooting for a 2011 release for the film, possibly alongside a new Lost Planet game or games: "I'm not allowed to say it, but I think there will be more games."
Inafune went so far as to say that the company's original goal when developing Lost Planet was "to create a game that would become a Hollywood movie," complete with bringing the massive- robot genre out of Japan and into Hollywood. Paul, whose Seaside Production group is also responsible for work on Ghost Rider, Tekken, and Castlevania, said he's actively looking for "branded entertainment" that can help offset the high cost of film production today. Fujimura, whose new company Filisophia will be helping with communication between Capcom's Japanese home base and the American production company, claimed that Lost Planet is probably the biggest game-to-film adaptation ever.
Speaking last, Capcom president Tsujimoto praised the success of the Street Fighter and Resident Evil film ventures. He strongly suggested that the Lost Planet movie represents a new step for Capcom into becoming more of an entertainment company and developing more Capcom game properties as film -- possibly more with the Arads. Tsujimoto also noted that more games will be developed with this strategy in mind, referring to Inafune's idea of making a game with the intention of it becoming a film.
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