VP of Microsoft Interactive Entertainment Europe Chris Lewis told MCV:
“We had to reach and surpass key milestones [before we dropped 360’s UK price]. We had to get to let a level of momentum that we’ve now achieved:
“We’ve taken 42 per cent revenue share of next gen-games market – including hardware, peripherals and software, as well as the stunning performance of Live.
“We’re consistently attaching games at high level – we’re now at north of seven games to every console. That’s considerably more than our competitors and something we’re immensely proud of.
“On top of that, we’ve worked our way to a 17.7 million units worldwide installed base – and Europe is a critical geography within that figure. The ability to continually drive cost through the console is what has allowed us to open up the price of the system now. 作者: zhangjingy 时间: 2008-3-11 09:17