Taiwan market: Microsoft offers discounted Xbox 360 package
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Yen-ting Chen, Taipei; Adam Hwang, DigiTimes.com [Thursday 19 October 2006]
Microsoft Taiwan on October 18 announced a discounted price of NT$13,980 (US$422) for a package that includes an Xbox 360 console, two Xbox wireless controllers and the game "Dead or Alive 4," 11.3% lower than the original total market price of NT$15,760. The first time Microsoft Taiwan has offered such a package, the offer is in preparation for the Christmas season and is limited to only 5,000 sets, according to the company.
Microsoft will launch more than 100 Xbox 360 games by the end of this year, according to senior sales manager Grace Chou for the Entertainment & Device Division of Microsoft Taiwan. Of the new games, Gears of War, Dead or Alive Xtreme 2 and Blue Dragon will be launched on November 12, the end of November and December 7, respectively, and are immediately available for order at a discount price of NT$1,390 each, Chou noted. Microsoft Taiwan will hold an X06 Taiwan game event in Taipei on November 3-5, offering nearly 30 Xbox 360 games for play, Chou added.
Such sales promotions by Microsoft are aimed at dealing with the expected competition from the Sony PlayStation 3 (PS3) and Nintendo Wii, both of which are scheduled to be launched next month, industry sources pointed out.