» 您尚未登录:请 登录 | 注册 | 标签 | 帮助 | 小黑屋 |


发新话题
打印

[新闻] 动视暴雪提交了匹配专利以激励微交易

来源
引用:
One of the most debated topics in the gaming world is in-game purchases and microtransactions, with more online multiplayer games leaning into the fad for an extra source of income past game sales. One such game, Activision and Bungie’s Destiny 2, took a recent controversial stance on putting more in-game purchases into its first-person shooter, as seen through cosmetic shaders being turned into one-time use items in the sequel.

Players could be disheartened to know it seems the publisher has more investment in the trend beyond the latest Destiny. According to a U.S. patent recently granted to Activision, the company could already have special tech built into its matchmaking engine designed to trick players into spending more on in-game items.

First reported by Glixel, the patent, initially filed in 2015, details how Activision’s matchmaking process looks into player history to put players of similar interests or skill level together. Of course, matchmaking is a service that is seen in most online multiplayer games, but according to the patent, there’s a more sinister component in how players are placed together.

Many examples of how in-game purchases could be encouraged through matchmaking choices are detailed in the document, including how a more well-equipped player can entice a player with lower level gear to buy better weapons and armor.

For example, in one implementation, the system may include a microtransaction engine that arranges matches to influence game-related purchases. For instance, the microtransaction engine may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player. A junior player may wish to emulate the marquee player by obtaining weapons or other items used by the marquee player.
Earlier in the patent document, it’s revealed part of this matchmaking process involves looking into a player’s history for weapon preference and success with that specific weapon. In turn, the engine would take the data and tries to put the player against another player that uses the same weapon type, only better versions of them.

“In a particular example, the junior player may wish to become an expert sniper in a game (e.g., as determined from the player profile). The microtransaction engine may match the junior player with a player that is a highly skilled sniper in the game. In this manner, the junior player may be encouraged to make game-related purchases such as a rifle or other item used by the marquee player.”
The same logic would continue after a player purchases gear by putting them in matches where the new weapon will be “highly effective” against others. This would make the player believe they have made a significant decision in buying the weapon and should get them to come back for more.

Doing so may enhance a level of enjoyment by the player for the game-related purchase, which may encourage future purchases. For example, if the player purchased a particular weapon, the microtransaction engine may match the plater in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.
While the patent was only recently verified and granted by the U.S. Patent and Trademark Office, Activision confirmed in a statement that the technology has not yet been implemented in any games. At the moment, the publisher calls the patent “exploratory.” So while many of Activision’s profitable series, including Destiny and Call of Duty, do currently support some form of in-game purchases, players aren’t being subtly manipulated towards making more in-game purchases in those titles—at least for now..

Activision’s next big release is the October 24th launch of Destiny 2 launching for PC on Blizzard’s Battle.net service. The sci-fi shooter will be joining Blizzard’s highly successful online multiplayer games, including Overwatch, World of Warcraft, and Diablo III on the platform.

This story has been updated to reflect a statement from Activision.
机翻,凑合一下

游戏世界中最争议的话题之一是游戏内购买和微交易,更多的在线多人游戏倾向于通过游戏销售获得额外的收入来源。一个这样的游戏,Activision和Bungie的命运2,最近有一个争议的立场,把更多的内购引入到它的第一人称射击游戏里,如在命运2中shader变成了一次性的道具。

玩家可能会感到沮丧,因为发行商似乎更多地投资于超越最新命运的趋势。根据最近授予Activision的美国专利,该公司已经可以在其配对引擎中内置专门技术,旨在欺骗玩家在内购上花费更多。

首先由Glixel首次报道,该专利于2015年初期提交,详细介绍了Activision的配对过程如何看待玩家历史,将类似的兴趣或技能水平的玩家结合在一起。当然,配对是在大多数在线多人游戏中看到的一种服务,但是根据该专利,玩家如何组合起来会有一个更加邪恶的组成部分。

文件中详细介绍了如何通过配对选择来鼓励游戏中购买的许多例子,其中包括如何更有能力的玩家可以诱使具有较低档位的玩家购买更好的武器和装甲。

例如,在一个实现中,该系统可以包括安排匹配以影响游戏相关购买的微交互引擎。例如,微型交易引擎可以将更专业/更具竞争力的玩家与初级玩家相匹配,以鼓励初级玩家进行游戏相关购买由选框玩家拥有/使用的项目。初级玩家可能希望通过获取武器或其他选手使用的物品来模仿选框玩家。
在专利文献的早期,它揭示了这个配对过程的涉及到研究玩家的武器偏好和胜率以及具体武器的细节。反过来,引擎将采集数据,并尝试将玩家匹配使用相同武器类型的另一个玩家,只不过那个人更强一点。

“在一个特定的例子中,初级玩家可能希望成为游戏中的狙击神射手(例如,从玩家资料确定)。微型交互引擎可以将初级玩家与游戏中高技能狙击手的玩家相匹配。以这种方式,可以鼓励初级玩家进行游戏相关购买,例如步枪或其他选手使用的物品。“
在玩家购买装备后,新武器对他人“高效”的比赛中,相同的逻辑将继续下去。这将使玩家相信他们在购买武器方面已经做出了重大决定,应该让他们回来更多。

这样做可以提高玩家对于游戏相关购买的享受水平,这可能鼓励未来的购买。例如,如果玩家购买了特定的武器,微型交易引擎可以在特定武器高度有效的游戏会话中匹配平铺器,给予玩家一种特定武器是一个很好的购买的印象。这可能鼓励玩家进行未来购买,以实现类似的游戏结果。
虽然该专利最近才被美国专利商标局验证并授权,但Activision在声明中证实该技术尚未在任何游戏中实施。此时,发行商称专利为“探索性”。因此,虽然Activision的许多盈利系列包括“命运”和“使命召唤”都在支持某种形式的游戏内购买,但是玩家并没有被巧妙的操纵, - 这些IP的游戏 - 至少现在.

Activision的下一个大动作是10月24日在暴雪的Battle.net服务上发布Destiny 2的PC版。这款科幻类射击游戏连同暴雪非常成功的在线多人游戏,包括Overwatch,魔兽世界和Diablo III发布在该平台上。

本文已在Activision回应后更新。

[ 本帖最后由 MKIII 于 2017-10-18 09:13 编辑 ]


TOP

抢C位?这他妈太不要脸了啊 很多位置都是一个队伍只有一个人吧 假如我喜欢狙 盘盘都有人跟我抢这个位置 那我真不想玩了



TOP

不是抢C位,就是一个故意恶心低级玩家的匹配系统,大致是这样的:

假设玩家A是个不付费玩家,但是想把狙击枪和相关技能玩好,系统在匹配的时候会匹配个玩家B给玩家A,这个玩家B是个有把强力狙击枪的RMB玩家(或者狙击技术很好),这样玩家A在比赛结束后会受到“激励”去购买付费武器。

翻译成白话:
我们把你和RMB玩家匹配在一起,让你被虐的像狗一样,这样你就会去付钱买武器了,这都是为了你好啊。


TOP

引用:
原帖由 GuiltyMoon 于 2017-10-18 11:40 发表
不是抢C位,就是一个故意恶心低级玩家的匹配系统,大致是这样的:

假设玩家A是个不付费玩家,但是想把狙击枪和相关技能玩好,系统在匹配的时候会匹配个玩家B给玩家A,这个玩家B是个有把强力狙击枪的RMB玩家(或者 ...
真是用心良苦

TOP

引用:
原帖由 耶酥叼根烟 于 2017-10-18 11:15 发表
抢C位?这他妈太不要脸了啊 很多位置都是一个队伍只有一个人吧 假如我喜欢狙 盘盘都有人跟我抢这个位置 那我真不想玩了
这个系统和守望屁股没什么关系,明显是给COD准备的
动视急忙辟谣目前这只是个专利,还没有在任何游戏里正式运行,但是国外的吃瓜群众已经炎上了

TOP

posted by wap, platform: iPhone
腾讯和Supercell表示你们这些人实在是在太out了。。。
去玩玩部落冲突和皇室战争就知道那匹配有多丧心病狂了,这种专利怎么轮得到什么动视暴雪来申请。。。

本帖最后由 aso 于 2017-10-18 16:12 通过手机版编辑

TOP

引用:
原帖由 Nemo_theCaptain 于 2017-10-18 16:03 发表

这个系统和守望屁股没什么关系,明显是给COD准备的
动视急忙辟谣目前这只是个专利,还没有在任何游戏里正式运行,但是国外的吃瓜群众已经炎上了
命运吧……

TOP

引用:
原帖由 aso 于 2017-10-18 16:09 发表
posted by wap, platform: iPhone
腾讯和Supercell表示你们这些人实在是在太out了。。。
去玩玩部落冲突和皇室战争就知道那匹配有多丧心病狂了,这种专利怎么轮得到什么动视暴雪来申请。。。
皇室战争的匹配就是恶心人

TOP

posted by wap, platform: 红米Note2
还是单机游戏好(没有内购的)

TOP

氪金这点上还是 EA 的 FIFA UT 跟中国网游学的好。
今年都有日常和周常了,开始游戏还会给你几个顶级球员的租借卡让你爽一把,就是勾引你氪金。
虎扑甚至都有人说“玩了 FIFA UT 甚至都觉得腾讯 FIFA OL3 更良心”了。

看好今年 UT 能占 EA 全部利润的 50%。

TOP

发新话题
     
官方公众号及微博