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这就是为什么我们说XO的有效装机量其实高于PS2的原因

PS2拿下的都是不愿意花钱买游戏的那群人,所以那么多台PS2,卖出的软件却比不上XO的游戏。PS2的群体平均每个季度才买1-2个游戏,XO的群体平均每个月要买4.5个游戏!

PS2玩家每个星期画在游戏上的时间只有3-9个小时,而XO玩家每个星期要花将近40个小时!在了解了这个数据之后,你还会奇怪为什么天天无事可做上论坛捣蛋的都是索饭么?请问XO玩家还有时间上论坛来跟你扯么?


New report from industry-standard research group dissects US gaming public into six subsets, finds smallest group buys most games.

By Tor Thorsen, GameSpotPosted Jul 3, 2007 1:16 pm PT


This just in: hardcore gamers are hardcore spenders. That's the main takeaway from "Gamer Segmentation II," the latest report from the NPD Group. Earlier this year, the industry-research firm interviewed 11,638 gamers aged 6 to 44 and sifted through their responses. The result? A detailed demographic breakdown of how the estimated 191 million gamers in the US buy and play their games.

In the report, NPD divided gamers into six different segments. Some 33 percent of US gamers are "Avid PC Gamers" who play an average 13.6 hours per week primarily on a PC or Macintosh. NPD found that members of the group were relatively thrifty, buying an average of 1.4 titles per quarter.

The next-largest group is "Secondary Gamers" with 22 percent of the US gaming population. They play just 6.5 hours a week mainly on a PC or Mac, with only a third owning the nation's most popular console, the PlayStation 2. Secondary Gamers only buy an average of 0.8 games each quarter, the smallest number of any group.

The biggest group of non-PC gamers is "Avid Console Gamers," who make up 20 percent of the US gaming population. They play around 10.7 hours per week on at least one console, owning an average of 1.6 consoles and 0.8 portables.

Avid Console Gamers buy an average of 1.9 games per quarter, just below the two games bought each quarter by the next-largest group, "Mass Market Gamers." Mass Market Gamers comprise just 15 percent of the US gaming public, and play an average of 8.9 hours each week, mainly on the PS2 and PC. Oddly, the section boasts a higher average console ownership of 1.8 consoles than Avid Console Gamers.

The next-largest group is "Causal Kid Gamers." As the name implies, this is the youngest group, comprised almost entirely of children 6-12. They own an average of one console and 0.5 portables, primarily the PS2 and Game Boy Advance. Likely due to parental oversight, this group games the least--just 3.6 hours per week--and ties Secondary Gamers' average of 0.8 game purchases per quarter.

Last but not least, the smallest section is the most hardcore of all. Although they make up just 2 percent of the gaming public, "Heavy Gamers" own an average of 2.8 consoles and 1.9 portables. They play a whopping 39.3 hours a week, mainly on the Xbox 360 and Nintendo Wii, and buy a budget-busting average of 13.1 games every quarter--or roughly 4.5 games each month.

Though small--numbering around 3.8 million--this last group's spending habits make it coveted by publishers and console-makers alike. "Heavy gamers have always been a focal segment for the games industry because they're so deeply invested in gaming," said NPD analyst Anita Frazier. "The potential for industry growth lies with the other, larger groups, and getting them increasingly involved in gaming over time."

Besides buying in bulk, Heavy Gamers are also the most likely to buy games via digital download. However, they are trumped by Avid PC Gamers, who have the highest number of individuals who have purchased over half their games via online delivery. Three of every five Heavy Gamers buy game content via microtransactions like those on the PlayStation Store, Wii Virtual Console, or Xbox Live Marketplace.

Heavy Gamers are also the most likely to play games online, with 83 percent of the group taking on opponents over the Internet. No doubt boosted by the popularity of massively multiplayer online role-playing games, 74 percent of Avid PC Gamers play over the Web.

http://www.gamespot.com/news/6173525...stnews;title;1

[ 本帖最后由 maxzjc 于 2007-7-4 06:44 编辑 ]


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都是成就惹的祸



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宅!!!!!!!!:D :D :D


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请问楼主 啥叫有效装机量?

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的确成就分让玩家玩游戏的积极性提高了

多平台游戏首选360版,因为成就分

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链接打不开,小翻译了一下本页LZ贴的。
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美国业界标准研究组织最新的报告将游戏人群分成6个子类,发现最小的人群购买了最多的游戏。
最新的NPD调查报告:“玩家分类II”表明:死硬玩家是最舍得造钱的,今年早些时候,业界研究机构对11638个年龄分布在6到44岁的玩家进行了调查,并且详细研究了他们的回应,从而得出了美国大概2亿游戏玩家是如何购买和享受他们的游戏生活的。
报告中,NPD将游戏玩家分成了6个不同区间。
大约33%的游戏玩家是忠实的PC玩家,他们每个礼拜在PC或者苹果机上平均花费13.6小时,这部分玩家同时也很节约,平均每个季度才购买1.4个游戏。
第二大的游戏玩家群包含了大约22%的美国游戏人口,他们每个礼拜才玩6.5个小时游戏,主要在PC和苹果上玩。他们之中只有1/3的人拥有美国拥有量最大的游戏机-神机2,同时,这个群体的玩家也是购买游戏最少的,他们每个季度才购买0.8个游戏。
最大的非PC玩家种群是忠诚的游戏机玩家,这部分人大概占美国游戏人口的20%。每个礼拜消耗在游戏上的平均时间是10.7个小时,至少拥有一台游戏机,平均下来,每人拥有1.6台游戏机和0.8台掌机。这部分玩家每季度平均购买1.9个游戏,恰恰低于紧随其后的玩家群-“大市场玩家”。
大市场玩家刚好占据了15%的游戏人口,平均每周花8.9个小时玩神机2和PC的游戏。但是奇怪的是,调查数据表明,平均下来,他们宣称他们拥有的游戏机比忠诚玩家要多,达到了1.8台。
美国第五大的游戏人口是普通小玩家,名字就已经说明了这部分玩家的性质,这一群玩家是年纪最小的一群人,几乎包括了所有6岁到12岁的孩子们。他们平均拥有一台游戏机以及0.5台掌机,主要是神机2和GBA。也许是家长管的严。这群游戏玩家每个礼拜只有可怜兮兮的每周3.6个小时的游戏时间,以及每季度购买0.8个游戏的能力。
最后的但不是最少的,最小的那一撮是所有游戏人群中最中坚的死硬派,哪怕他们只占据了整个游戏人口的2%。重度玩家平均拥有2.8台游戏机和1.9台掌机,他们每个礼拜花在玩游戏的时间达到了惊人的39.3个小时,主要是花在XO和Wii上。他们平均每个季度购买13.1个游戏,也就是大概每个月4.5个。
这一小撮,大概380万人,他们的花钱习惯另游戏厂商和硬件厂商垂涎欲滴。NPD研究猿Anita Frazier说:“重度玩家总是厂商们的焦点,因为他们投资了如此多的钱到他们的游戏事业中,而潜在的业界成长动力在于其他的游戏人群,随着时间的推移,他们也许会更多的投入到游戏中去”。
除了大批量购买以外,死硬派也是最有可能通过下载来购买游戏的人群,60%的人尝试过通过在线方式从PlayStation Store,Wii Virtual Console, 或者Xbox Live Marketplace购买游戏。但是忠心PC玩家在这一点上超过了他们,半数PC玩家的游戏是通过通过网络购买的。
另外,这部分人也是最有可能在线玩游戏的人,83%的人通过互联网寻找对手,与此同时,因为MMORPG的流行,74%的PC玩家也在网上玩游戏。

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搂主,我觉得你不是XO玩家,因为你每个星期要花将近40个小时在论坛战!

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你还会奇怪为什么天天无事可做上论坛捣蛋的都是索饭么?请问XO玩家还有时间上论坛来跟你扯么?

LZ啊!那么多反索的帖子都是索饭和任饭帖的吧!

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引用:
原帖由 我是我的马甲 于 2007-7-4 07:30 发表
你还会奇怪为什么天天无事可做上论坛捣蛋的都是索饭么?请问XO玩家还有时间上论坛来跟你扯么?

LZ啊!那么多反索的帖子都是索饭和任饭帖的吧!
上班时间战,下班时间玩游戏

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引用:
原帖由 jimmao 于 2007-7-4 07:36 发表

上班时间战,下班时间玩游戏
:D :D :D 共勉!!!

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转贴能不能把连接改好……

http://www.gamespot.com/news/6173525.html

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楼主故意不说清楚

最后的但不是最少的,最小的那一撮是所有游戏人群中最中坚的死硬派,哪怕他们只占据了整个游戏人口的2%。重度玩家平均拥有2.8台游戏机和1.9台掌机,他们每个礼拜花在玩游戏的时间达到了惊人的39.3个小时,主要是花在

XO 和 Wii  

上。他们平均每个季度购买13.1个游戏,也就是大概每个月4.5个。

[ 本帖最后由 ofanjx 于 2007-7-4 08:09 编辑 ]

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某版的经典名言: 这段时间r饭会很忙!  恩! 全贡献给tg了!  

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xo打败了ps2???????

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一大清早就听了一段相声.

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