首发战神的Blog：http://blog.sina.com.cn/u/1261371002

Analysts: Sony Shuffle Marks Hardware Exit

金融时报登载分析家的评论，索尼SCE高层人士变更预示SCE以后将只发行游戏软件，退出主机硬件市场。

A report in the Financial Times cites analysts who say today’s management shuffle at Sony Computer Entertainment indicates that the company will go software-only in coming years.

附：《金融时报》(The Financial Times) ：1888年于伦敦创刊，是英国金融资本的晴雨表. http://news.ft.com/home/rw

本文消息来源：http://www.next-gen.biz/index.ph ... d=4308&Itemid=2

金融时报分析家文章连接：http://www.ft.com/cms/s/f6728ed8-8095-11db-9096-0000779e2340.html


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（此类消息请附上原文）

Sony sidelines PS3 mastermind Kutaragi

By Leo Lewis in Tokyo

Published: November 30 2006 18:58 | Last updated: December 1 2006 04:41

Ken Kutaragi, the maverick Sony engineer behind all three generations of PlayStation games consoles, will on Friday become chairman and chief executive of Sony Computer Entertainment in a management reshuffle that underscores Sony's difficulties in the video games market.

The surprise move, though technically a promotion, removes Mr Kutaragi from the day-to-day running of Sony’s games division at a critical moment.

With the PlayStation3 only just past its difficult launches in Japan and the US, Sony is desperate to ensure that its complicated machine triumphs in the holiday shopping season. The company described the changes as “strengthening” its management line-up.

In the longer-term, the PS3 faces stiff competition from Microsoft and Nintendo and a European launch next March for which some analysts fear it is not fully prepared.

Replacing Mr Kutaragi as Sony Computer Entertainment’s global president and chief operating officer will be Kazuo Hirai, a veteran of SCE’s US division, who prematurely claimed four years ago that the era of console wars was over.

Investors know Mr Hirai as a slicker, more confident presenter than Mr Kutaragi. He is also understood to have stronger working relationships with American, European and Japanese games makers.

Analysts said that Mr Hirai’s promotion to a global role at SCE could mark a critical shift in management thinking, with Sony changing its emphasis so that the current generation of games console will be its last as a hardware manufacturer.

“The appointment of Hirai could be the start of a shift from hardware to software,” said Yuta Sakurai, an analyst at Nomura. “I cannot now imagine a PlayStation4.”

Mr Sakurai said that Mr Hirai’s new global portfolio puts a predominantly software-focused manager in charge of the company, adding that SCE’s future would be shaped by Mr Hirai’s relationship with Phil Harrison, the president of SCE’s worldwide studios.

Analysts argue that while Mr Kutaragi, a brilliant engineer, was the right man to run SCE as a hardware powerhouse, Sony may now see better opportunities as a pure maker of games.

Sony has taken a big financial risk investing in the PS3, and according to some estimates the company will still be making losses on the console for some years. Recouping that loss will depend on Sony’s own ability to make popular games, and to nurture close relationships with third-party studios.

Other analysts played down the significance of the reshuffle, arguing that Mr Kutaragi would retain tight control of the division he made so powerful within Sony.

Mr Hirai’s role, as KBC analyst Hiroshi Kamide sees it, will be to use his superior communications skills to smooth-over SCE’s relationships with third-party games companies – relationships badly strained by the repeated delays of the PS3 launch, and the limited number of machines available even now.

Copyright The Financial Times Limited 2006

[ 本帖最后由 RestlessDream 于 2006-12-1 21:10 编辑 ]

战神转来一句话，索尼轰然而倒……

这人肯定脑袋进过水

引用:

原帖由 狂风007 于 2006-12-1 11:04 发表
这人肯定脑袋进过水

骂人 XHW

武断了点...

引用:

原帖由 没钱的命 于 2006-12-1 11:05 发表

骂人 XHW

我骂了谁？

http://www.ftchinese.com/sc/stor ... =7&loc=HOMEPAGE
PS游戏机之父”调离索尼游戏部门

  
英国《金融时报》利奥•刘易斯(Leo Lewis)东京报道
2006年12月1日 星期五
  
PlayStation游戏机之父久多良木(Ken Kutaragi)今日将出任索尼电脑娱乐公司(Sony Computer Entertainment)的董事长。这一管理层人事变动可能预示着，索尼将退出视频游戏机硬件领域。久多良木是一名特立独行的工程师，主持了全部三代PlayStation的开发。

尽管这一突然举措从理论上讲是一次晋升，但实质上是在一个关键时刻解除了久多良木对索尼游戏部门的日常管理权。

随着PlayStation3刚刚在日本和美国度过了艰难的发布期，索尼迫切希望确保这款复杂的游戏机在圣诞购物季获得成功。该公司将这一职务变动描述为对其管理团队的“巩固”。

难道真的要没　ps4　了？

我想知道主持开发xb的人现在在哪？

省省吧，你不累吗？

卖一台亏300美金 SONY吃不消了？？

不可能。。。。。。。
PSP、PS3的反击才刚刚开始

就SCE那些软件。。。。做软件商还不够。。。

挖自己的坟：

YY一下XO和PS3的发展情况：
06年夏季：sony公布ps3在年底日本首发，07年3月美国首发。
XO继续大卖，销量突破600万台。由于XO独占游戏blue dragon,dead rising,
99夜和ff11(画面好)大受好评，引发XO日本热卖。
06年底：ps3日本上市，3天150万台，80天300万台。
XO凭借大作halo3,bio5继续热卖，全球突破1300万台。
07年夏季：ps3缺乏游戏，开发进度慢，销售减慢。到07年6月全球售出400万台。
Take2推出XO版GTA，SE推出XO版FF13，引发XO大卖，到6月全球售出2000万台。
Konami宣布MGS4转移到XO，Koei，capcom,namco宣布取消开发PS3平台的游戏。
07年年底：ps3全球销量600万台，宣布停产。
XO一统江湖，直到2010年的Xbox 720上市。
注：任天堂看到XO太多，直接取消发售革命，并且把马力奥，Zelda等游戏移植到XO。
微软也把halo3等游戏移植给NDS，结果PSP给彻底灭掉，SONY彻底退出游戏机。从此微软和任天堂过上了幸福快乐的日子。

关于SONY退出主机产业的话，是野村证券的Yuta Sakurai说的,
原文如下：

“The appointment of Hirai could be the start of a shift from hardware to software，I cannot now imagine a PlayStation4.”

顺带提一下，Yuta Sakurai曾经在8月发表过一个报告，认为PS3将在次世代中大胜

引用：

引用:

     开发商喜欢，许多游戏玩家在热切地期盼它，但这仍然不足以使任天堂的Wii游戏机在新一轮游戏机大战中落在索尼PlayStation 3游戏机的后面。
     
    据外电报道称，这是日本野村证券公司知名分析师Yuta Sakurai的看法。他认为，PS3的销售量将比Wii高出60%。到2011年，PS3的销售量将达到7100万部，而Wii的销售量只有约4000万部。
     
    如果Sakurai的预测准确的话，这对于任天堂来说并非全是坏事。首先，这意味着与这一代游戏机大战相比，任天堂蚕食了索尼的市场份额。Sakurai感觉Wii的独特魅力在于有吸引力的游戏开发商，他说，软件开发商对于为任天堂的平台开发游戏越来越有兴趣了。
     
    但是，Sakurai仍然认为索尼更有优势。他说，铁杆游戏玩家可能更喜欢PS3强大的处理能力，Wii的销售不可能超过PS3。

此一时，彼一时？