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[新闻] 证明PS3超越XBOX360的第三方数据报告原帖

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1^# 大中小发表于 2011-4-6 23:51 只看该作者

如果你Google"PS3 Passes Xbox 360"你会发现全世界很多媒体都刊发了PS3超越XBOX360的消息（就像很多水货商人说4月11日iPad2在香港正式发售的消息是愚人节消息一样，很多软饭也说这条消息是愚人节消息），其中很多新闻都指出这个数据来自第三方市场调研机构，那么这个机构是哪个呢？真相就在以下连接：

原帖地址：http://www.strategyanalytics.com ... eviewer&a0=5037

PS3 Passes Xbox 360 in Global Active Devices
Nintendo's Wii Will Slip to Third Place in Annual Sales in 2011

Boston, MA – March 31, 2011– Sony’s PS3 games console passed Microsoft’s Xbox 360 to become the number two TV console worldwide by the end of 2010, according to the latest research published by Strategy Analytics’ Connected Home Devices service. According to the report, “Global TV Games Console Forecast: Will New Sensor Technology Revive the Demand?” the active installed base of PS3s reached 43.4 million by the end of 2010, compared to 42.9 million Xbox 360s. Nintendo’s Wii remained the number one global TV console with 75.5 million active devices.

"While the Kinect peripheral has given a boost to Microsoft’s Xbox 360 strategy, the console’s performance outside of the US continues to disappoint," says report author, Jia Wu, Senior Analyst in Strategy Analytics’ Digital Consumer Practice. "Global demand for Sony’s PS3 has exceeded that of the Xbox 360 in each of the past two years, and we expect that to continue over the coming years."

The report predicts that global sales of the Xbox 360 will further increase to 13.7 million in 2011. Global sales of the PS3 will also expand to reach 15.7 million units. The Wii’s decline will continue, with sales falling to just over 10 million units, taking the console from first to third place in sales rankings. The report predicts that Nintendo will launch a Wii successor within the next 12 months.

"Microsoft’s second generation console has dramatically improved the company’s position in the digital home," notes David Mercer, Principal Analyst at Strategy Analytics. "But its relative weakness in Europe and Asia acts as a drag on its global performance. Microsoft should continue to innovate around its motion sensor technology, which will become increasingly relevant in the smart home era."

View Strategy Analytics' CHD report, "Global TV Games Console Forecast: Will New Sensor Technology Revive the Demand?" here

Press release contact
Jia Wu
Phone number: +1 617 614 0712
Email: Contact me
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公司简介: Strategy Analytics, Inc. 是一家全球性的市场研究与咨询机构，为处于信息、通信和娱乐技术融合趋势中的企业就市场动态和行业趋势提供真知灼见，及战略性业务解决方案。Strategy Analytics 的总部位于美国波士顿，主要的分支机构位于英国，法国，德国，澳大利亚，中国，日本，韩国和印度。公司主要关注汽车电子，汽车远程通信 (Telematics)，宽带网络、数字家庭娱乐，数字新媒体，无线通信，核心元器件技术和虚拟世界等领域的市场机会和挑战。详情请访问公司网站 http://www.strategyanalytics.com
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专业的市场调研机构敢拿数据来开“愚人节玩笑”？！难道它们不想混了？

PS:这家数据说的是“装机量”而不是销量，所以和索尼的财报以及微软自己说的5000万台没有太大冲突。

最后，让我们来一起鉴证软饭的智商吧: )