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魔兽世界赚钱知多少

http://kotaku.com/5050300/how-mu ... blizzard-since-2004
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How Much Has WoW Cost Blizzard Since 2004?

You run a game for around five years, you can't expect it to be cheap. You've got to run servers, pay customer service reps, pay for marketing, etc etc. World of Warcraft's been running for four years now, so how much has the upkeep cost Blizzard?

$200 million. Or, at least that's what Blizzard disclosed during yesterday's analyst conference call.

That's it. Staff payroll, hardware support, customer service (which, interestingly, they say is their largest department), the lot. Well, mostly - we think they're just talking the upkeep costs, not the original development costs. Sure, in isolation $200 million is a lot of clams, but when you put $200 million in the "expenditures" column then put $300 gazillion in the "revenue" column, you're not just laughing all the way to the bank, you're cackling.
9月15日的一次Activision Blizzard内部分析会透漏,从2004年魔兽世界正式运营以来,暴雪一共在魔兽世界运营方面投入了2亿美元的巨资,这些运营费用包括服务器费用,人员工资,客户服务等,但是推测不包括游戏的研发费用(这个费用累计肯定在1亿美元以上)。

这个数字看起来也许很大,但是考虑到在4年内,投入了2亿美元,但是获得了30亿美元的收入,这个结果不仅会让暴雪笑,而且会笑的浑身抽搐吧。。。。。


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