[新闻] 【良心事業】PSVita為賠本發售，目標發售後三年內獲利

http://www.examiner.com/video-ga ... oss-profitable-3yrs

In an interview with Reuters Japan, Sony’s Kaz Hirai stated that Sony aims to make a profit on the PlayStation Vita in three years. Sony often sells their hardware at a lost, so this isn’t anything new for the company as they sold the PlayStation at a lost despite the $600 price tag. Out of the three home-console manufacturers, Nintendo is usually the only company to make a profit on hardware right away due to their conservative nature of building their hardware.


Sony刚刚公布的PS Vita的消息登上了世界各大媒体的头版。这么一台功能强劲的主机对Sony来说也是一笔相当昂贵的投资。然而，Sony公布了一个令大家吃惊的零售价格：普通Wifi版250美元、3G版300美元。但是，这样的低价会让Sony亏本。

在接受路透社采访时，Sony的平井一夫说Sony计划在PSV发售三年后开始在硬件上盈利。Sony经常赔本卖硬件，所以这种事情发生在Sony身上倒也不新鲜，当初Sony以600美元的高价发售PS3时还是赔本卖硬件的。事实上，在三大硬件厂商里，只有任天堂是一直能在首发硬件上就赚钱的，因为他们设计硬件时一般采取比较保守的政策。

[ 本帖最后由 EG瘦AA 于 2011-6-8 22:07 编辑 ]