打印

[新闻] ＸＢ３６０第７年势头不减，销量６７００Ｗ零售额５６０亿美圆，占有率４７％

cangying

小黑屋

帖子: 7373
精华: 0
积分: 20961
激骚: 94 度
爱车
主机
相机
手机
注册时间: 2005-10-19

发短消息
加为好友
当前离线

1^# 大中小发表于 2012-5-31 12:25 只看该作者

北京时间下周二凌晨 0:30 开始，微软 E3 发布会将公布一系列与 Xbox 360 主机相关的游戏、全新的影音服务和方式，届时将在 xbox.com、Xbox Live 以及 Spike TV 现场直播。

现在的 Xbox 360 已经超越了 2005 年发布时作为游戏平台的作用，在大部分发售了行货的地区逐渐成为客厅娱乐的中心。美国地区人均观看电视节目的时间为每月 150 小时，同一时段美国 Xbox Live 会员每月有 84 小时在 Xbox 360 上娱乐。越多的影音和资讯服务加入到 Xbox Live，用户就会越多使用 Xobx 360。过去半年，微软为 Xbox 360 加入了大量应用，包括超过 60 个语音控制的引用和超过 20 万个收费。

下图是过去数台主机在美国地区的生命周期销量对比，可以看出，Xbox 360 是步入第 7 年仍然保持上升势头的唯一一台主机。自从 2005 年底上市以来，Xbox 360 已经在全球卖出 6700 万台，带来 560 亿美元的零售额（不清楚是美国还是全球），在本代主机的占有率是 47%（对该数字有疑问，美国没问题，全球似乎太高）。作为延续 Xbox 360 生命期的 Kinect 自从上市以来销售 1900 万套，而加入 Xbox Live 服务的会员数是 4000 万。

今年 Xbox 360 成为微软高质量的娱乐服务，无论你是在电脑、平板、电视还是手机，Xbox 都是你的音乐、视频、游戏、好友联系的入口。随着 Windows 8 的发售，Xbox 将在所有的 Windows 8 终端上（电脑、平板、手机）为每个用户带来 Xbox 娱乐服务，从现在的 6000 多万用户扩展到全世界。

http://blogs.technet.com/b/microsoft_blog/archive/2012/05/29/xbox-beyond-the-box.aspx

[/quote]

引用:

Xbox Beyond the Box

Next week, the Xbox team heads to Los Angeles for E3. Having recently joined the team, I have the benefit of fresh perspective, and one of the things that has struck me is the amount of opportunities we have ahead.

Before joining Xbox, I had the fortune of being a part of some incredible periods of innovation and incubation such as in the early days of Windows and Internet Explorer, and, more recently, with the creation of Bing. I have also had a great passion for gaming and entertainment, and watched the growth of MSN into one of the world，s largest media sites on the Internet.

Similar to many of those experiences, the Xbox has arrived at an important inflection point in its growth and development. In particular, in the last year, the Xbox has transcended from a gaming console to a broad entertainment device inclusive of movies, TV, music and sports. I will give you an example of what that means.

A few weeks back, my family and I decided to escape a rainy Sunday afternoon by watching a movie. The need for indoor entertainment in Seattle in May is (sadly) no surprise, but what really struck me was the way my son went about finding a movie. After my children finished a heated rock-paper-scissors battle to determine who got to choose what we would watch, my son sprinted to the Xbox 360. He didn，t first turn on the TV or go to our relatively hefty collection of DVDs. For him, the Xbox is now the gateway to what he wants to watch.

Now, my household may be a little biased, but my son isn，t alone. Xbox will always mean games, but for tens of millions of people around the globe, it also means music, TV, movies and more. Xbox LIVE subscribers now spend an average of 84 hours per month on the console. For comparison, the average American watches a little more than 150 hours of TV in the same period. The more entertainment options we add, the more time people spend on Xbox. In the last six months, we，ve grown our entertainment library on Xbox to include more than 60 voice controlled applications and more than 200,000 premium movies and TV shows.

As a result of people engaging with Xbox more frequently for more entertainment activities, we have been able to defy gravity compared to where consoles traditionally are at this point in their lifecycle. Sales for Xbox 360 in year five were greater than in year four, sales in year six were greater than in year five, and sales in year seven were greater than in year six.

Since 2005—when we launched Xbox 360—we have sold 67 million consoles and have generated more than $56 billion at retail, and we，re still going strong in our seventh year. With 47 percent share of the current-generation console market, we are hitting our stride largely as a result of the success of Kinect for Xbox 360 (19 million sold ) and the flood of new entertainment options through Xbox LIVE (40 million members).

To date, our success with Xbox has been led by a box in the living room. Moving forward, Xbox will go beyond the box to reach all new families of devices. Just as Xbox has grown to mean more than just games, it also is more than just a console. This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends. With the launch of Windows 8, we，ll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide.

We understand that entertainment has become a multi-screen experience where you and your friends are watching TV, listening to music, and playing games while interacting with your tablets and phones in new ways. We，ve got ideas for making all the entertainment you love more personal, interactive and social across the devices you love—and on the phenomenal Windows 8 devices that are to come.

You，ll see the first of that next week at E3 where we will showcase the very best of Xbox. We，ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we，ll have a few surprises to share!

We can，t wait. We kick things off on Monday, June 4 at 9:30 a.m. PT. You can watch us on live TV though our partnership with Spike TV, on the Web (Xbox.com), and for the first time ever – on Xbox LIVE.

Posted by Yusuf Mehdi
Chief Marketing Officer, Interactive Entertainment Division, Microsoft